The power of testimonials

The power of testimonials

Let’s talk about how to boost sales using the power of testimonials.

If you shop online or if you’ve ever made a purchase from a website like Amazon, QVC or HSN then chances are testimonials probably played a big part in your decision making process.

Customer testimonials have the power to boost your sales substantially and they do it without spending and extra money on advertising. They are excellent emotional triggers. A glowing recommendation from happy customer can create a level of trust and provide potential customers with the ability to imagine what it would be like to purchase your products or services.

Typically, when someone begins shopping for a new product and service, one of the first things they take into consideration is the recommendations of others. They seek advice from family, friends, strangers and testimonials. They do this because they want to make an informed choice. Testimonials give them insight into how other people feel about the product or service as well as a good idea of what can do for them. Testimonials

One of the best ways to get people to make a purchase is to introduce them to other satisfied customers. Since taking your (happy) customers with you to every business meeting or sales call isnít practical you should set up a process for collecting their testimonies this way you can share them with your new prospects as social proof that you provide great products or services.

While this is an easy step to take, many businesses ignore it and they end up losing sales! The process is simple; all you have to do is ask your current customers to share the experience they have had with your business, product or service. You can ask them to write it down or record it with their permission.

It’s important to let them know how you’re planning to use the information they share with you. This will help avoid any potential legal issues that could arise due to copyright laws or FTC (Federal Trade Commission) regulations.

Here is an article that goes into detail about how you can and cannot use testimonials:
http://www.sba.gov/community/blogs/using-testimonials-endorsements-and-online-reviews-your-marketing-%E2%80%93-how-ensure-you-0

Try to collect several different testimonials relating to different aspects of your business, products or services. This way you can use the one that best fits the new customer you are working with. Once you have several testimonials you can add them to your print advertising, your website or create a presentation to share at meetings or online.

Remember, nothing sells better than truth and you can’t get any closer to the truth than when it comes from someone whoís had a real life experience with your business, products or services. Whenever possible, show pictures of customers using your product or service. Combine them with a glowing testimonial and you will be amazed at how fast it will help boost sales.

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